
Pretty Papers for Particular People
Welcome to Caldwell’s!
Here, we believe that joy—and just a little bit of magic—can be shared through our Pretty Papers. Founded by lifelong collector and paper enthusiast Heather Caldwell, our shop is all about helping you connect with the people you cherish.
Our Pretty Papers include one-of-a-kind postcards, charming gift wrap, delightful tags, and whimsical stickers—all inspired by Heather’s personal trove of antique books and ephemera. With our exclusive collections, creating keepsake moments has never been easier (or more fun!).

Papers That Tell a Story
At Caldwell’s, we believe that every exchange tells a story. Each note you write or gift you wrap with our Pretty Papers becomes part of that tale—a little moment to savor and share.
Every piece we create is a celebration of storytelling, artistry, and the joy of life’s small, beautiful things.
So go on, explore our collection and discover the perfect treasure—for yourself or a kindred spirit.
“A truly amazing and special piece! Thanks so much! It is always such a pleasure to buy items from you!”

Florals Steeped in Symbolism
Our Cup of Innocence wrapping paper sheets are a love letter to the timeless beauty of flowers, inspired by vintage botanical illustrations. Designed for both elegance and versatility, these generously sized sheets ensure a smooth, crease-free wrapping experience—because every gift should be as delightful on the outside as it is within.

For the Bibliophile: La Distraction
Our La Distraction postcard showcases a delightful image from a 19th-century French game card, hand-colored by a skilled artisan over a century ago. With its rich hues and timeless humor, this little treasure still enchants us today.
Perfect for:
Bookmarks – A fitting tribute to your literary adventures
Gift tags – A charming touch for any present
Mini art prints – A frame-worthy dash of vintage whimsy Personal correspondence– A card as unique as your thoughts and as special as the person receiving it
A small piece of history, ready to bring a little joy wherever it lands!
Why Choose Caldwell’s Pretty Papers?
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Designed and Printed in the U.S.A.
We’re proud to keep our production local, supporting American craftsmanship and ensuring quality.
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Eco-Friendly Materials
Our papers are printed on Forest Stewardship Council (FSC)-certified paper and shipped in recyclable packaging, making beauty sustainable.
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Woman Founded and Owned
Heather Caldwell’s love for vintage and antique artistry shapes every aspect of our business.
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Totally Unique Designs
Each pattern is inspired by antique books and ephemera, guaranteeing a one-of-a-kind wrapping experience.

A Note From Our Founder
Greetings, Dear Ones!
I’m Heather Caldwell, founder and proprietor of Caldwell’s Miscellaneous Fancy Goods. If you’re curious about my journey—how a lifelong love of antique books, ephemera, and all things paper led me here—then settle in and read on… I’d love to share my story with you!
Absolutely highly recommended
“This was my first experience buying from this wonderful shop, and it was outstanding in
every way! Great pricing, communication, service, packing, and timely shipping,
plus a truly unique item, all combined. I could not ever ask for more. Absolutely highly recommended."